SINGAPORE — From October 1, Mediacorp’s digital news outlet TODAY will merge with CNA, transitioning into a weekend-focused digital magazine. The move, announced on Wednesday (Aug 28), will bring TODAY’s content under CNA’s digital platform, with an emphasis on long-form features, detailed analyses, and opinion pieces.

Following the merger, TODAY will shift its focus to deliver in-depth reporting and feature articles, particularly those under the well-known “Big Read” series. The magazine will aim to cover current issues with thoughtful perspectives, while also offering human interest interviews and opinion editorials each weekend. This new format will supplement CNA’s existing daily news coverage and help increase reader engagement, especially over the weekend.

Mediacorp noted, “This strategic move will expand TODAY’s high-caliber journalism to reach a broader audience on CNA’s platform, catering to both local and international readers.”

Shift Towards In-Depth Weekend Content

Under its new format, TODAY will produce analytical articles on pressing issues, along with grassroots reporting and compelling personal stories. The focus will be on weekend content, designed to give CNA’s audience more comprehensive and engaging reading material.

Walter Fernandez, Mediacorp’s editor-in-chief, highlighted the changes in media consumption: “We are seeing global trends of news fatigue and reduced interest in daily news, especially post-Covid. Social media platforms are also deprioritizing news visibility. In this context, it makes sense to consolidate TODAY and CNA’s digital offerings, especially given the overlap between their audiences.”

All TODAY employees will continue with roles at CNA, ensuring there are no job cuts as part of this transition.

History of TODAY

TODAY began in 2000 as a print newspaper and quickly rose to become one of the most widely read dailies in Singapore. In 2017, it became the first newspaper in Singapore to shift entirely to a digital format, discontinuing its print edition. Since then, TODAY has gained a strong reputation for producing accessible and trusted news, particularly attracting younger audiences.

The outlet has earned recognition both locally and internationally for its creative use of social media, especially on platforms like TikTok, and for its insightful youth-focused series. It has also won awards for its financial reporting and its thorough coverage of the Covid-19 pandemic.

Continued Opportunities for Advertisers

Mediacorp’s chief commercial officer, Jacqui Lim, assured advertisers that they would continue to have competitive advertising solutions through CNA and Mediacorp’s broader network, including news brands like 8 World, Berita, and Seithi.

“This merger allows us to refine our content and media offerings, ensuring that advertisers can connect with a wide audience across multiple platforms,” Lim said.

The shift marks a strategic move for both TODAY and CNA, enhancing their combined digital reach while offering engaging, well-researched content for readers every weekend.