Beijing, August 22, 2022 – On August 20, POP MART, a leading art toy brand, officially opened its inaugural physical store in Australia at Chadstone – The Fashion Capital, a premier shopping destination in Melbourne. This significant launch marks a new milestone for the brand, known for its innovative designer toys that blend creativity with art and popular culture.

Art toys, also referred to as designer toys, are unique figurines that encapsulate a diverse range of artistic expressions, including design, pop trends, and sculptural reliefs. Since its inception in 2016, POP MART has been dedicated to discovering and nurturing art toy artists and designers. The brand has established collaborations with notable design talents such as Kenny, Pucky, Ayan, and SKULLPANDA, earning a dedicated fan base globally.

The new Chadstone store provides an exciting opportunity for local enthusiasts to immerse themselves in the vibrant art toy culture. To commemorate the grand opening, the store launched several new collections, including the SKULLPANDA The Mare of Animal series, Harry Potter and the Chamber of Secrets series, and HACIPUPU The Kindergarten Day series. Among the exclusive limited-edition products featured are the SKULLPANDA Dark Maid Figurine and the Baby MOLLY Banana Princess Figurine, which are highlights of the store.

Reflecting Melbourne’s status as a hub of art, fashion, and culture, the Chadstone store is designed with exquisite displays. A striking statue of MOLLY Art Time greets visitors at the entrance, showcasing classic art elements. Inside, a central display features the stylish DIMOO Art Toy Collectors, creating an engaging visual experience.

A dedicated photo spot inspired by Melbourne’s graffiti landmark, Hosier Lane, allows customers to capture memorable moments. The unique design, along with the SKULLPANDA Hypepanda – Dancer statue, adds to the vibrant blend of fashion and pop culture within the store.

POP MART has successfully developed a roster of beloved art toy characters, including MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO, and PUCKY, each cherished by fans worldwide. MOLLY, introduced in 2006, is particularly iconic with her lake-blue eyes and pouting lips. Following the launch of the first MOLLY series in 2016, she quickly gained popularity. DIMOO, characterized as a shy boy with a Baby Cloud atop his head, and LABUBU, a lively elf with cute serrated teeth, are also fan favorites. HIRONO, launched in 2021, has captured hearts with its distinctive design and craftsmanship.

With the opening of its Chadstone store, POP MART aims to further popularize art toys in Australia. The brand has already established a presence with over 350 stores and more than 1,800 Robo Shops worldwide, including five Robo Shops and one pop-up store in Australia. The new store at Chadstone marks an exciting step forward as POP MART continues to bring joy and creativity to Australian consumers.