Hong Kong, Oct. 19, 2022 – Appnovation, a global digital partner, announced today a series of appointments within its Global Leadership team, including the appointment of Leo Tsui as President of Asia Pacific (APAC), succeeding Yvette Yanne. In his new role, Leo will spearhead the APAC team, enhancing the company’s position as a premier digital partner in the region.
Leo is tasked with driving regional expansion, nurturing new and existing client relationships, and launching new capabilities that provide added value to clients. He brings a wealth of experience from the digital industry, having previously held leadership roles at DDB Group Hong Kong, Tribal Worldwide Hong Kong, and Mirum Hong Kong. With his extensive background in sales, advertising, and client management, Leo is well-equipped to enhance Appnovation’s brand value and stimulate regional business growth. He will report directly to Scott Wassmer.

“I’m excited to join Appnovation, an esteemed global digital leader with an impressive roster of clients,” Leo remarked. “I look forward to collaborating with both global and regional teams to strengthen our brand’s positioning in Asia Pacific and provide people-centric digital solutions that help our clients achieve their business objectives.”

Yvette Yanne, who has been the General Manager of Asia Pacific since 2019, will transition into the role of Executive Vice President of Innovation & Transformation, expanding her responsibilities on a global scale. This newly created position aims to identify and accelerate transformative initiatives through applied innovation to address clients’ business challenges. Yvette will report to Arnold Leung, the CEO.

“I’m thrilled to embark on this new chapter,” Yvette stated. “It has been a pleasure working with the APAC team for the past three years, and I trust they will thrive under Leo’s leadership. I am now focused on collaborating with Appnovation’s global teams and clients to bring innovation to life and drive business transformation.”

“This is a pivotal moment for Appnovation, as the evolution of our Global and Regional Leadership teams underscores our growth momentum,” commented Arnold Leung, CEO. “Yvette will continue to be an invaluable asset to our clients globally through their innovation journeys. With Leo’s experience in the APAC digital sector, I am confident that the Appnovation team will significantly impact and accelerate our clients’ businesses with creativity and agility.”

In addition to these changes, Scott Wassmer, who serves as President of the Americas, will also take on the role of Global President, overseeing the EMEA, APAC, and AMER regions, along with Global Operations and Services.

About Appnovation

Appnovation is a full-service global digital partner that combines ambitious strategies with practical implementation to create customer-first digital solutions. The company is committed to making a real impact today while establishing a solid foundation for future growth, boasting an award-winning team dedicated to enhancing lives through better digital experiences.