SINGAPORE – Media OutReach – 4 August 2022 – Food and Hotel Asia (FHA) – Food & Beverage 2022, Singapore’s premier B2B trade show, is back in person for the first time since the pandemic, taking place from September 5-8, 2022, at the Singapore EXPO. This year, the event is expected to attract around 35,000 local and international visitors across 60,000 square meters of exhibition space, featuring over 2,000 exhibitors and 50 international group pavilions.

Janice Lee, Event Director – Food, HKG and Singapore, FHA, stated, “This year marks the largest participation of international group pavilions in FHA-Food & Beverage, with representatives from Australia, Belgium, Denmark, Germany, South Korea, and the Netherlands. The European Union will serve as our Country of Honour, enhancing our role as a key B2B platform for industry professionals in Asia to connect, trade, and explore the latest trends.”

Mr. Poh Chi Chuan, Executive Director, Exhibitions and Conferences, Singapore Tourism Board, expressed excitement for the event’s return, emphasizing the significance of FHA in showcasing the importance of these business platforms within the F&B sector.

What’s New at FHA-Food & Beverage 2022
This year introduces Alternative Protein Asia (APA), a dedicated feature zone covering 1,400 square meters focused on plant-based and food-technology alternatives to animal proteins. With the alternative protein market projected to reach $36.61 billion by 2029, the APA aims to foster business connections, sustainable practices, and host a four-day conference centered on innovation.

Major exhibitors include Impossible Foods, Harvest Gourmet, First Pride, and more, all of which are at the forefront of this emerging sector.

Conference Highlights
The APA conference program will feature insights from over 40 industry leaders from organizations like the Good Food Institute, Nestlé, and Tyson Foods. Additionally, the inaugural Big Idea Food Competition (BIFC) will highlight outstanding plant-based entrepreneurs in Asia, offering a $200,000 investment prize for the winner.

Other Notable Features
The event will also showcase:

The FHA Culinary Challenge, featuring top chefs competing for excellence in their craft.
A Halal Theatre with workshops focusing on certification, trends, technologies, and case studies.
The F&B Start-Up Village, providing a platform for emerging F&B startups.
A Food Technology Zone focusing on industry developments in food processing and packaging.
The FHA Seminar, which will feature a series of workshops and discussions from various industry stakeholders.
FHA-Food & Beverage 2022 promises to be an essential gathering for professionals in the food and beverage sector, offering rich opportunities for networking and insight into the industry’s future.