SAN FRANCISCO, Oct. 1, 2022 /PRNewswire/ — Hevo Data, a leading data pipeline platform, has been acknowledged as an Integration & Modeling ‘one to watch’ in the inaugural Modern Marketing Data Stack Report, released by Snowflake, the Data Cloud company.
This report, backed by data analysis, highlights premier solutions utilized by Snowflake customers, providing insights on how marketers can optimize the Snowflake Data Cloud alongside partner solutions to effectively identify, engage, and convert prospects into loyal customers. By analyzing usage patterns from nearly 6,000 customers, Snowflake delineated six key technology categories essential for constructing marketing data stacks, including:

Analytics
Integration & Modeling
Identity & Enrichment
Activation & Measurement
Business Intelligence
Data Science & Machine Learning
The report focuses on companies active in the Snowflake Partner Network and those with similar agreements, examining how each category within the Modern Marketing Data Stack is represented by technology partners and their solutions, which are classified as “leaders” or “ones to watch.” Furthermore, it illustrates how Snowflake customers leverage these partner technologies to enhance data-driven marketing strategies and informed decision-making.

“Hevo’s strong performance and innovative approach within Snowflake placed them in the ‘ones to watch’ category due to their demonstrated customer success,” stated Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to witnessing their ongoing progress in empowering our mutual customers and collaborating on our data-driven marketing initiatives.”

Hevo Data stands out in the Integration & Modeling category for its ability to provide modern marketing teams with accurate, near-real-time analytics. The platform seamlessly integrates and transforms raw data from various sources with low latency and zero maintenance.

“Being recognized as a company to watch in Snowflake’s Modern Marketing Data Stack report underscores our commitment to customer success,” commented Manish Jethani, co-founder and CEO of Hevo Data. “We are excited to continue our partnership with Snowflake, creating innovative solutions that help our customers build an optimal marketing data stack to propel their businesses forward and better serve their clients.”