JCB Co., Ltd. (JCB), Japan’s global payment brand, has announced its sponsorship of the STAR ISLAND SINGAPORE COUNTDOWN EDITION 2022-2023. This stunning fireworks and music event, blending Japanese tradition with modern performances, will be held from December 25 to 31, 2022, at Marina Bay, Singapore. After a three-year break due to the pandemic, the show aims to attract tourists from neighboring countries like Japan, Indonesia, Thailand, and Vietnam, revitalizing Singapore’s tourism industry.

JCB’s involvement is part of its broader strategy to increase brand awareness across ASEAN markets, where it has been expanding its presence since 1991. This sponsorship not only highlights its commitment to the region but also promotes its services to cardholders, issuers, and merchants in Singapore, further driving post-pandemic economic recovery in Southeast Asia.