SINGAPORE – Media OutReach – 19 October 2022 – Ikoo, the Munich-based indie haircare company, has been acquired by Hong Kong-based parent company Whealthfields in a strategic corporate takeover. This acquisition follows Ikoo’s self-financed founding and the establishment of a robust international distribution network, marking a significant exit for the founding team.
Founders Christopher and Katrin von Hallwyl expressed their enthusiasm for the transaction and the potential for Ikoo to expand further as part of the Whealthfields portfolio. “With Whealthfields Group’s financial strength, marketing expertise, and supply chain capabilities, along with their defined M&A strategy to incorporate additional brands, we as founders can leverage synergies to facilitate significant growth under the Whealthfields Holding umbrella,” stated Christopher von Hallwyl, Co-Founder and Managing Director of Ikoo.

Katrin von Hallwyl echoed her excitement about the partnership, noting the introduction of new product innovations and categories that will enhance the Whealthfields portfolio. The decision to partner with Whealthfields was driven by the management’s openness to investment and their commitment to entrepreneurial growth.

Christopher and Katrin’s backgrounds are key assets in this acquisition; Christopher has held several executive positions at international companies, while Katrin spent a decade leading a market-leading provider of aircraft interiors. The details of the transaction, including the purchase price, remain undisclosed, but all employees and managers involved will continue contributing to the company’s growth.

About Ikoo: Founded in 2013, Ikoo has rapidly established itself as a fast-growing independent haircare brand in the APAC, GCC, and U.S. regions. It is the only independent brand at the intersection of professional and prestige retail, as well as digital channels. Ikoo’s clean, PETA-certified, and highly effective portfolio includes award-winning haircare products and styling tools, earning accolades such as the No. 1 rank at the UK Hair Awards and the second place as an indie partner brand at Beauty Systems Group.

Ikoo has successfully executed an omni-channel strategy, selling products at premium retailers like Sephora and JCPenney, through e-tail platforms such as Tmall and Boutiqaat, and on direct channels including Amazon and its website, ikoohair.com. The brand is particularly strong in the U.S., China, and the Middle East, with notable innovations like scalp exfoliators, serums, and IP-protected styling tools, each accompanied by comprehensive routines of shampoos, conditioners, masks, and styling products.