BEIJING, July 4, 2022 – Pop Mart, a leading art toy brand, has launched its first flagship store in South Korea, located at 346-40 Seogyo-dong, Seoul. The grand opening, held on July 2, 2022, created significant buzz, especially among the youth in the vibrant Hongdae area, known for its deep-rooted pop culture.

For this event, Pop Mart featured its popular IP series, including SKULLPANDA, MOLLY, and PUCKY. A major highlight was the exclusive DIMOO Sunset Tiger limited edition figure, designed by Ayan, one of Pop Mart’s most prominent artists known for the DIMOO WORLD series.

Justin Moon, Vice President of Pop Mart and President of Pop Mart International, emphasized the importance of the Hongdae district as a hub for pop culture, stating that the brand aims to collaborate with more South Korean artists and brands in the future.

The store, covering 400 square meters and designed with the theme “Connection + Imagination,” offers three floors where fans can interact with their favorite art toys and meet the artists behind them. With South Korea’s strong pop culture influence, Pop Mart plans to blend its creativity with local media content to attract more Millennials and Gen Z fans.

In addition to the new flagship store, Pop Mart operates four stores and numerous Robo shops in South Korea. The brand has also partnered with South Korean artists such as Seulgie Lee, CHOKOCIDER, and coolrain&LABO to bring beloved IPs like SATYR RORY and DUCKOO to fans globally.

Looking forward, Pop Mart intends to collaborate with media groups like Studio Dragon to further integrate its IPs into premium media content, strengthening its influence in the art toy industry.

Founded in 2010, Pop Mart leads the global art toy market, expanding its business to 23 countries and amassing over 21 million registered members.