Singapore has emerged as a frontrunner in attracting Chinese tourists, with over 327,000 arrivals in February 2024, representing approximately 96% of pre-pandemic levels in 2019. The trend is expected to continue, with scheduled flights already surpassing 101% of 2019 capacity for the first quarter, according to Singapore Tourism Board data.

This recovery significantly outpaces neighboring countries, with Thailand and Indonesia reaching only about 63% and 48% of pre-pandemic tourism levels, respectively. In contrast, projected Chinese tourist arrivals to Europe are expected to be around 40% lower than in 2019, while the US anticipates only 73% of its previous figures due to geopolitical tensions.

Key to Singapore’s success is its decision to eliminate visa requirements for Chinese visitors and its emphasis on safety, making it a preferred destination for tourists who prioritize crime prevention. During the Chinese New Year holiday, many Chinese travelers visited family members who had relocated to Singapore.

Zhuo, a visitor from Xiamen, highlighted Singapore’s accessibility and familiarity, stating, “Sometimes it feels like China. I can get around in Mandarin and Hokkien.” This sentiment underscores the cultural ties that make Singapore appealing to Chinese tourists.

Additionally, spending by Chinese visitors has increased, with Trip.com reporting a 30% rise in average expenditures per trip to Singapore. The government’s successful collaboration with concert promoters, such as Taylor Swift’s shows, has further fueled this influx of tourists, prompting economic forecasts for Singapore to be revised upwards.

Despite economic challenges at home, the demand for travel to Singapore remains strong, bolstered by direct flight availability. Lim Ching Kiat from Changi Airport noted that the market between China and Singapore is diversified, accommodating business, government, and family visits.

Singapore’s emphasis on safety and positive bilateral relations with China enhance its attractiveness. The city-state is perceived as a trustworthy destination, especially in light of rising concerns over safety for people of Chinese descent in other regions.

As Zhuo remarked on her experience in Singapore, “People are very friendly,” reflecting the welcoming atmosphere that continues to draw Chinese tourists to the city.