TORONTO, July 12, 2022 (GLOBE NEWSWIRE) – Sophi.io, an advanced AI-powered platform for automation, optimization, and prediction developed by The Globe and Mail, proudly announces Global News as its latest customer. This partnership marks a significant step for Global News as they aim to automate their website content curation using Sophi Site Automation.

Global News, a leading Canadian news organization known for its commitment to innovation, is eager to integrate this cutting-edge technology into its editorial processes. The collaboration is designed to instigate cultural change within the organization, showcasing the editorial team’s recognition of the potential AI has to enhance newsroom operations.

Sophi Site Automation will analyze all forms of content, from videos to articles, intelligently organizing and placing the most valuable pieces of content in key positions on their digital platforms. This approach aims to maximize content effectiveness and support Global News in achieving its business objectives.

Sonia Verma, Editor-in-Chief at Global News, stated, “Our innovative and data-driven editorial team looks forward to collaborating with Sophi to integrate automation into our newsroom, allowing us to make informed decisions that better serve our audience.”

Gabe Gonda, VP at Sophi.io, expressed enthusiasm for the partnership, saying, “Global News, as one of Canada’s foremost news organizations, is an outstanding addition to our clientele. We are excited to combine their exceptional talent with our state-of-the-art machine learning technology to drive significant business outcomes.”

About Global News:
Global News provides Canadians with a comprehensive range of news and information, from local breaking news to in-depth analyses of complex global issues. Committed to delivering accurate and fact-based news, Global News serves as a reliable information source across various platforms, including television, radio, and online. It is a proud member of the Corus Entertainment network.

About Sophi.io:
Sophi.io (https://www.sophi.io) is an AI and ML-driven platform created by The Globe and Mail to aid content publishers in making strategic and tactical decisions. It encompasses a suite of automation, optimization, and prediction solutions, including Sophi Site Automation, Sophi for Paywalls, and Sophi for First Party Data. Sophi is engineered to enhance critical business metrics such as subscriber retention, engagement, and content performance.