BUSAN, South Korea – October 26, 2022 – In a bid to connect with Korean travelers, Tainan, Taiwan’s historical capital, has launched the “Want to Travel to Truly Taiwan, Truly Tainan” campaign. This initiative highlights Tainan as an international city by showcasing 10 must-see attractions derived from popular keyword searches by Korean tourists. Advertisements are prominently displayed at major metro stations in both Seoul and Busan.
The campaign featured Tainan’s tourism ambassador, Sababoy, who made his debut at a Korean travel fair, delighting attendees with samples of dried mango—a popular snack among Korean visitors. In addition, the “10 Must-See Attractions of Tainan” handheld fans attracted significant interest, leading to long queues as visitors flocked to the Tainan Travel Instagram to express their desire to visit the city with the message, “I Want to Travel to Tainan!” This interactive engagement earned Tainan City the “Best Booth Contents” award at the expo.

Advertising and Recognition: Tainan has enhanced its visibility through billboards at eight metro stations across Seoul. The city has also received accolades from renowned travel publications, including a recommendation in the Michelin Green Guide and a Bib Gourmand designation this year, solidifying its status as a must-visit location for international travelers to Taiwan. The Wall Street Journal’s food critic has even dubbed Tainan a “world food museum,” highlighting the city’s rich culinary scene.

For those interested in planning their visit, the Tainan travel website, www.twtainan.net, offers customized itineraries featuring local snacks, Michelin-recommended traditional dishes, and world-class Taiwanese cuisine.

Explore Tainan’s Highlights: The campaign includes engaging REELS videos showcasing the 10 must-see attractions in Tainan, allowing prospective visitors to get a glimpse of the city’s vibrant culture and attractions.