Merger of the Hive, Common Ground, and The Cluster Creates Regional Leader
SINGAPORE — Media OutReach — November 29, 2022 — The Flexi Group has launched as Asia-Pacific’s largest flexible workspace operator following a merger of three prominent brands: the Hive, Common Ground, and The Cluster. This consolidation has created a powerful portfolio of 45 locations across 12 cities in 9 countries, including Hong Kong, Singapore, Malaysia, and Australia, delivering comprehensive workspace solutions for businesses of all sizes.
Strategic Investment and Regional Expansion
Supported by Singapore’s Catcha Group and Malaysia’s Emissary Capital, the merger is the first step in a broader plan for further acquisitions. The move also brings The Flexi Group closer to an IPO, aimed at solidifying its leadership in Asia-Pacific’s flexible workspace sector. Chris Edwards, CEO of The Flexi Group, highlighted that “businesses of all sizes are shifting towards flexible work solutions, employee wellbeing, and collaboration,” making The Flexi Group a strategic leader in this evolving landscape.
Partnering for Growth with an Asset-Light Approach
Unlike traditional workspace providers, The Flexi Group has embraced an asset-light strategy by forming joint ventures with leading landlords, such as Chinachem Group in Hong Kong, Petronas in Malaysia, and Central Group in Thailand. This partnership model allows The Flexi Group’s partners to increase revenue by up to 30% compared to conventional lease arrangements, while providing tenants with premier workspace solutions and bookable event spaces.
Expanding Reach with a Multi-Brand Strategy
The Flexi Group plans to expand the Hive, Common Ground, and The Cluster across the region, with new locations in Singapore, Australia, and Thailand anticipated over the next year. Chris Edwards explained, “With a multi-brand approach tailored to varied demographics, we’re positioned for exponential growth and plan to reach up to 100 locations over the next three years.”