On November 7, 2023, Singapore launched the Tourism (Attractions) Industry Digital Plan (IDP) to assist operators of approximately 60 tourist attractions in adopting digital solutions. This initiative is tailored specifically for small and medium-sized enterprises (SMEs) in the tourism sector as it continues its recovery from the COVID-19 pandemic.

The IDP, developed collaboratively by the Singapore Tourism Board and the Infocomm Media Development Authority (IMDA), provides a comprehensive roadmap for digital transformation. This includes various initiatives aimed at enhancing customer experience and operational efficiency, such as self-service ticketing kiosks designed to minimize wait times and reduce manpower requirements.

At the launch event at iFly Singapore, Senior Minister of State for Communications and Information Tan Kiat How emphasized the timely nature of the IDP, stating that it is tailored to address the varying digital maturity levels of SMEs. The plan focuses on three main areas: customer service and engagement, sales and marketing, and sustainability.

Moreover, the IDP offers free digital consultancy and project management services under the Chief Technology Officer-as-a-Service scheme provided by IMDA. Since the inception of the SMEs Go Digital program in 2017, over 90,000 businesses have received support through more than 20 sector-specific IDPs.

Lawrence Koh, CEO of iFly Singapore, highlighted the dual benefits of adopting digital solutions, which not only enhance sustainability efforts but also generate cost savings. The company, which spends between S$40,000 to S$50,000 monthly on air-conditioning for its 32,000-square-foot facility, is experimenting with software that adjusts air-conditioning temperatures based on real-time occupancy. This innovation could lead to a projected 20% reduction in monthly electricity expenses, translating to over S$100,000 in annual savings.

The introduction of self-service ticketing kiosks, equipped with facial recognition technology for automated visitor check-ins, further exemplifies the shift towards digital solutions. When asked about the importance of sustainability for SMEs facing rising costs and workforce shortages, Tan emphasized that sustainability and cost savings are not mutually exclusive. By leveraging digital technologies, SMEs can optimize their energy usage, thereby reducing operational costs while also lowering their carbon footprints.

As the tourism sector looks to rebound, initiatives like the IDP are crucial for supporting SMEs in navigating the digital landscape and enhancing operational efficiencies.